Think Audiences Not Markets What’s your market? Hire a consultant to help you with your Web-business problems, and one of the first questions he or she will ask is, what’s your market? How about eighteen to thirty-four-year-old, single male college graduates with a dog named Spot, or maybe forty-five to fifty-nine-year-old married women who hate…
The following are 19 rules you can use to write headlines that will reach out and force the prospect to read your website and sales letter. Your headline must offer something that your target market wants very badly. 2. Your headline must include something of self-interest to the reader. 3. If your product is new…
There are probably ten million people online looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software, but still, reaching a minimum of a million people on any given day does offer some rather intriguing possibilities. People like using file services to download music…
More and more advertisers adopt video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured, and ads stand out from the crowd in an increasingly ad-cluttered online environment. Video formats indeed cost five to ten times more to serve than standard…
With the onslaught of marketing campaigns geared towards Internet users, viral marketing has paved the way and has become one of the top advertising methods. The principle behind the success of viral marketing is the number of users reached through the campaign. Several viral marketing techniques can be applied to an advertising campaign to succeed.…
