“Niche” refers to a specific area of demand for a product or service. “Marketing” denotes the opportunity for buying or selling. If you combine the two works, niche marketing means buying or selling a product or service in a particular demand area. All that means to a broader market. Niche marketing must be designed to…
When the tide comes in, all boats in the harbor go up… the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, some businesses just seem to weather the tough times with…
Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something every day to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business: 1. Partner with large email database list owners…
To be successful in using forums to do viral marketing, some things are required. Do Your Homework: Before joining any forum, you must do some research. 1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, for someone involved with a health-related product, many types of forums…
You’ve heard about the Adsense craze and decided that you are going to get your share of the Adsense cash cow. You’ve either built a website or purchased one, and now you’re ready to rock! You submit it to every search engine and directory that you can think of, dreaming of thousands of surfers coming…
If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and are disappointed when it doesn’t live up to expectations. The plan does not have to be as long as War And Peace, but…
These tips will do wonders for increasing your Offline Marketing and the amount of traffic to your website, which of course, is what we all want to 1. Answering Machine — This one is easy for offline marketing; just be sure to include your URL, dot.com, in your answering machine messages! 2. Address Labels — Again, easy all your…
Several years ago, in response to client requests for no-cost or low-cost marketing techniques, I coined the term “tightwad marketing.” My definition of tightwad marketing is the art of doing more with less or using your creativity instead of your checkbook to get the word out about your business. Even though the saying, If you…
Internet marketing is one of the fastest-growing and profitable companies today. It is an excellent way for anyone to start a small business with little investment, no overhead, and high-profit margins. Anyone can get up and running with an online business in hours. It sounds like an easy way to make money. Compared to other…
There are many different marketing strategies nowadays. People are getting more and more creative in advertising with the addition of recent technologies. Getting other people to know about a new product or service in the market has become much easier because of the advent of the internet. The invention of the internet or the World…
