If you have your own small business, it’s important to decide exactly who you will be marketing your products or services. After all, you probably don’t have the time or the money to market to everyone. And even if you did, it is not recommended. You’ll want to select what is called a “target audience.”…
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep), I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese. And what’s the…
When used effectively, business cards can be a great marketing tool. In this article, we will discuss 5 of the most effective ways to use your business cards every day. Be Creative. Be creative in the design of your business cards. Business cards do not just need to be bits of paper with your contact…
