Direct Mail

Direct Mail — Not What it Used to Be

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon — especially Mortgage Brokers. Years back, the novelty of receiving an advertisement in your mailbox was such that any…

Affiliate Marketing

Affiliate Marketing Tips you Must Know!

The benefits of affiliate marketing are more pronounced today than before. This is one of the main reasons for the immense popularity of affiliate marketing programs among thousands of internet marketers. The latest web technology has enabled affiliate marketers to get their statistics and income figures when they make an affiliate sale. It is now…

Affiliate Marketing

Affiliate Marketing: Different Types

Affiliate Marketing is classified into many types. All kinds fall under two basic categories. These are pay/click and pay/performance. Pay/Click It is also called PPC. It is considered to be the easiest and most popular affiliate marketing method. This is the greatest thing for small websites. With this method, the affiliate marketer places the banners…

Dental Marketing Strategies For 2021

When discussing dental marketing, we must get the following fundamentals out in the open before we get to the actual strategies and tactics we use to grow a dental practice. The Cost to Acquire a New PatientThe Lifetime Value of a PatientNew Patients versus Existing PatientsMarketing LeveragePractice Equity Let’s start with number 1 and work…