Monthly Archives: September 2022

Are Audio Chats Worth It To Consider In Marketing Strategy?

Audio content is becoming a real asset in the current digital marketing world. According to the Spotify survey, 80% of Gen Z consumers enjoy audio content. It got a surge during the start of the pandemic when people felt lonely. That’s when the podcasts began to soar, which gave people the personal connection and the…

Six Ways to Identify the Target Audience for Your Business

Identifying the target audience ensures that you deliver the right message to the right people at the right time. Also, it is the foundation of your marketing strategy, which involves understanding your ideal prospects and customers and who your competitors are. The core pain points that your products or services can answer. What is Target…