There are probably ten million people online looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software, but still, reaching a minimum of a million people on any given day does offer some rather intriguing possibilities.
People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed.
Major record companies would like to think otherwise, but they are never going to stop file sharing. Net users are file sharers…plain and simple. Long before the Internet came into being, people made cassette tapes of their favorite music for their friends…cd burners are much easier and faster.
So how can you use this to help your viral marketing campaign along? Think about this. Once someone downloads your MP3 files and those files are available on that listener’s hard drive, viral marketing begins. After two users start sharing your files, suddenly, your music is on the hard drive of a second computer…then a third… and on and on. When users search and find your music on many different computers, they are more likely to download the files. It’s just a matter of time before you’ll find your files showing up in more and more places.
No matter what genre of music you play…Rock and Roll, Country, Tejano, Mozart sonatas, Heavy Metal, of Brazilian Jazz, there is an audience for it somewhere.
In this new paradigm, you aren’t hawking a product; you offer free music via a medium that lets you be directly connected with your audience.
Contact GrowSmart for all your Digital Marketing needs.
