- How does PPC work in Digital Marketing
Pay Per Click is the advertising model in which advertisers pay for the ads served to the relevant target audience available on the digital platforms.
- Do you only use Google AdWords?
While most of our PPC clients will use AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At GrowSmart, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising, etc. We will help you find the right advertising platform for what you’re trying to achieve.
- How often should I update my website?
We instruct our clients to update their website often when it comes to publishing new content. New content is a signal to search engines to let them know your website is relevant. Also, we keep updating your site whenever your company changes phone numbers, addresses, or hours.
- Does my company need a blog? Do I need a blog?
GrowSmart loves blogs and content marketing. Blogs give you an easy way to stay in front of your target market. Publishing blogs allows you to exercise your voice on industry topics and post How-To content to help solve problems. While not required on your website, blogs are a great idea.
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