Geofencing marketing is a technique used by mobile marketers to promote their products and services. This technique primarily engages mobile users and attracts them to the brand. The customers receive personalized content based on their interests and needs. Through geofencing, marketers can enhance the user experience and capture the target customer. What is Geofencing? Geofencing…
Digital evolution has caused a significant change in consumer behavior. The marketing techniques have now shifted from traditional to digital. Hence, the process of consumer behavior is also changed. The easy access to the internet has created a new growth story for businesses. Nowadays, it is easy for consumers to reach their devices to purchase…
SEO keywords are words that define what your content is all about. These are the terms added to online content to increase the search engine rankings for those terms. Keywords are discovered during the keyword research process. Also, they are chosen based on a combination of search volume, competition, and intent. Properly leveraged and targeted…
Email marketing is a powerful marketing channel. It is a form of direct marketing as well as digital marketing. Also, it is essential to promote your business products and services. Therefore, it plays an important role in marketing strategy with lead generation and brand awareness. It keeps the customers engaged. Also, it is easier and…
In general, Pay-Per-Click (PPC) is buying traffic on search engines. It is a digital advertisement in the form of banners and pop-ups. Many primary companies use this method as a metric for acquiring new customers. Usually, the sponsored ads you see at the top of the google search results page are Pay-Per-Click advertising. Businesses buy…
