Artificial Intelligence (AI) research company OpenAI announced ChatGPT. It is a prototype dialogue-based AI chatbot capable of understanding natural language and responding to it. This AI-powered chatbot took the internet by storm when the AI research company announced it on November 30. Users are marveling at how intelligent the AI-powered bot sounds. Some users have…
It is important to track your brand’s social media channels and look out for any red flags. The best way to do this is through social listening. Where you can know the good & bad of brand-related conversations and tackle issues as they arise. What is social listening? It is monitoring your brand’s social media…
Promoting and advertising on social media networks may be easy. But ever thought if your posts and campaigns are working? That’s tricky in social media marketing because posts that may seem attractive to you may not appeal to your audience. Be it social media shopping or campaigns. To create a successful social media campaign, you…
Your website represents your brand and needs to be updated in today’s highly competitive market. Whether you have a big corporate website or a blog for your brand, your site needs to keep up with the times in terms of looks and functionality. An outdated or hard-to-navigate website can turn off the clients. The outdated…
As far as content marketing is concerned, it is more important now than ever to leverage artificial intelligence (AI). In the last several years, Artificial Intelligence has helped automate several marketing processes & it has transformed digital marketing processes for good. It helps to build a winning content strategy that allows you to maintain a…
Geofencing marketing is a technique used by mobile marketers to promote their products and services. This technique primarily engages mobile users and attracts them to the brand. The customers receive personalized content based on their interests and needs. Through geofencing, marketers can enhance the user experience and capture the target customer. What is Geofencing? Geofencing…
Audio content is becoming a real asset in the current digital marketing world. According to the Spotify survey, 80% of Gen Z consumers enjoy audio content. It got a surge during the start of the pandemic when people felt lonely. That’s when the podcasts began to soar, which gave people the personal connection and the…
Identifying the target audience ensures that you deliver the right message to the right people at the right time. Also, it is the foundation of your marketing strategy, which involves understanding your ideal prospects and customers and who your competitors are. The core pain points that your products or services can answer. What is Target…
Would you like to improve your B2B marketing strategy but are unsure where to start? Many marketers mistake using the same approach for their B2B email campaigns as they do for the B2C email. However, that does not work. In this blog post, we will cover B2B email marketing and the best practices you need…
Digital Marketing nowadays is the most prominent aspect of any online business. But, with time, some misconceptions have occurred in people’s minds. So, here are the few myths you should stop believing now. 1. Digital Marketing Is For Big Businesses The most common digital marketing myth is that it is meant only for big businesses.…
