VIRAL MARKETING Any discussion of viral marketing brings up two authors — Malcolm Gladwell, “The Tipping Point” and Seth Godin, “Unleashing the Idea Virus.” Really, these authors are incredible thinkers — you should seek out and buy their books, read them for yourself to get the most out of them. But I’m not so in…
Marketing is one of the main components of business which involves tangible goods and services. Of course, there are many other components involved in any business. No matter what processes a business involves, marketing will always be an important part of any business. Marketing is a process that is done to promote the goods after…
The main reason for the general fascination with brands is their ability to provide the consumers an extra value and what the product\service\company themselves can provide—a value that becomes the major motivation for consumers to desire the product. Everybody agrees about that, but from here on, it becomes foggy. First of all, what is this…
When creating a website, it does not matter your website’s size; you should include a comprehensive, text-based site map, with a link taking the visitor to every page with a short explanation of what each page offers. Not only are site maps useful for visitors looking for specific information on your site, but they are…
Business today does not happen based on chance. In fact, due to how insanely competitive businesses are these days, most start-ups don’t make it past their first year. For these and many more reasons, every business should have a solid business plan. A marketing plan includes numbers, facts, and objectives, but it is not primarily…
A simple definition of marketing is “the getting and keeping of customers.” To sell your product or service, you must have customers. To increase your revenues, you must have customers, and you must turn those customers into repeat super-customers. The easiest way to do this, both on- and off-line, is through a content newsletter. There…
There is no magic to getting financially ready for retirement. We all wish we could come up with some amazing way to put money back for retirement, such as the famous genie in the Aladdin’s lamp. But if that genie came up and we asked him for a way to get ready financially for retirement,…
If this is the first marketing article you are reading, find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers. I want to go over a three-step outline for your marketing, which are: 1) Surveys 2) Getting Attention 3) Postage Marketing surveys…
The goal of successful marketing is to create long-lasting relationships with your prospects by marketing your business with passion. When you’re not excited about what you’re doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of…
There are so many wimpy cold-calling scripts out there that if you try them all, they’ll make your head spin. You’ll find some scripts that tell you to introduce yourself and bond before you get to the point, as though you’ll build a lasting relationship within a few seconds on the phone. Other scripts direct…
