- Believing that people would click on their affiliate links. Though an affiliate’s job is merely limited to pre-selling, pre-selling involves more than just displaying the affiliate links. It also entails encouraging people to click on them by enumerating the benefits derived from the affiliate merchant’s products, giving favorable recommendations about the use of the same, and providing an encouraging offer that would entice readers to check out the package.
- Believing that there’s such a thing as organic traffic. Organic traffic, or traffic that is naturally generated by a website, is a myth. There is no such thing! If you’re hosting your affiliate links on one website, you can’t expect people to find it just like that. You have to make them find it. This can be done through effective SEO techniques and efficient marketing strategies.
- Believing that employing one marketing strategy is enough. Some people actually think that submitting one article to the article directories would give them the amount of traffic they need. This is a fatal mistake. Limiting yourself to a single, or even a couple, of marketing tactics would be limiting the number of visitors you could generate for your website. You’ll also fail to tap into other segments of your targeted market if your tactics aren’t flexible enough to expand.
- Failing to study your campaign’s performance. Most affiliates merely check on how much they have earned per day, and if such an amount remains at low levels, they fail to make corresponding adjustments because, well, they don’t know which aspects of their campaigns need improving. It is important to study every facet of our marketing strategies. How many visitors are we generating for our website? How many of them are unique? How many are returning? How much time do they spend on our pages? Where are they coming from? To where are they exiting? These are the questions that can be answered by an excellent visitor tracking software program, and these are the questions that could help us improve the performance of our marketing endeavors.
- Failing to find an affiliate program that actually offers sellable products. Some affiliate programs may offer as much as a 95% commission per sale. But if the products are impossible to sell, you’d never realize the profit the program promises.
- Failing to find an affiliate program with a proven record of consumer satisfaction. The credibility of an enterprise depends on how people view it. If the affiliate program has established great relationships with the members of its target market, it has established a recognizable brand for its excellent service. You’d have an easier time pre-selling such an affiliate program’s products.
- Failing to keep abreast of the latest developments in the industry. There will come a time when the marketing knowledge we know would become obsolete, more so in internet marketing, where everything transpires at a rapid pace. You have to update yourself with the newest trends, techniques constantly, and news in this field always to keep your competitive edge.
- Failing to invest in knowledge. Knowledge likewise evolves, and you have to evolve with it. Buy noteworthy eBooks, special reports, and the likes, which would teach you the latest tactics to help you conquer your field.
- Resting on your laurels once a semblance of success is achieved. Success is not eternal. You have to sustain it. If you leave your business alone once it shows the promise of success, you’re just setting it up for failure.
- Believing that affiliate marketing is a get rich quick scheme. It is not. You have to invest a certain level of commitment, a lot of time, some financial resources on occasions, and a whole lot of effort if you want to truly realize the many wonderful things that this field does promise.
Contact GrowSmart for Affiliate Marketing Strategies.
