Social media and mobile advertising are ruling the marketing world. Marketers concentrate on mobile advertising because people across the globe use mobile devices to access the internet. If you are not leveraging social media for your mobile marketing/advertising, you are making a big mistake. Social media maximizes the result of your mobile campaigns. Also, it helps in increasing brand awareness and engagement.
Benefits of using social media for mobile marketing
- Increase in sales
- Boost engagement
- Increase brand awareness
- Access to a large audience
- Target audience effectively
- Track results easily
- Directly connect with the audience
- Use generated content
Below are a few tips on how to use social media for mobile advertising
Choose the right social media platform
The first step in the mobile marketing strategy is to choose the right social media platform. There are many social media platforms. However, all of them might not be relevant for your business advertising. You need to choose the suitable social media that will benefit you depending on your target audience and country. Therefore, know your target audience and what social media platforms they use.
Optimize content for social media and mobile
Many businesses create content on their website and social media pages geared to desktop users. However, to reach a wider audience, they need to make the content mobile-friendly. According to studies, 95% of users log on to the site using their smartphones. So, you need to create content keeping the mobile users in mind. Focus on short posts because people don’t want to scroll down and read long articles. At the same time, people prefer quick video content rather than long. Also, you need to ensure that the images and links in your ads lead to mobile-optimized landing pages.
Connect with your audience
Connecting with your audience is the key to getting results on social media. On social media, the personal touch goes a long way. Also, it is appreciated by the users. Make sure your audience feels that you value their opinions. Start a conversation with your audience and make it interactive. It is a great way to know their interests. You can also create Facebook groups to connect with them. In the end, knowing your audience is very important for any kind of marketing.
Optimize your keywords
Keywords are crucial for mobile marketing strategy. People use specific keywords when they are searching for something on mobile. Those keywords are more detailed than they use on desktop. Therefore, it is necessary to use the right keywords on the content and your websites and social media networks.
Leverage the power of short videos
Social media plays a vital role in the growing popularity of mobile video ads. Short video content is engaging and grabs the attention of the users. Since people find the moving images more interesting than the photos, they are the best choice for small business marketing. People on mobiles have a short attention span. So, the objective is to grab their attention. Therefore, ensure to create quality videos.
Conclusion
A mobile marketing strategy works when it is integrated with social media. Social media apps are the most frequently used apps. Therefore, it is easy to reach mobile users on social media.
GrowSmart offers several marketing services that help take your businesses to the next level. We target the right audience with our social media marketing services. “Going social” isn’t simply about being active on Facebook and Twitter. It’s about being present where your audience hangs out—so you can engage with them, build relationships, and make offers your followers will love.
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