Email marketing is a powerful marketing channel. It is a form of direct marketing as well as digital marketing. Also, it is essential to promote your business products and services. Therefore, it plays an important role in marketing strategy with lead generation and brand awareness. It keeps the customers engaged. Also, it is easier and quickest way to reach your customer.
However, it is also rattled with misconceptions. Here are the top misconceptions which you should stop believing.
1. Email Marketing doesn’t work anymore
The biggest and most popular myth is that it doesn’t work anymore. Although it’s not true, it is still the best and quick way to engage your customers. Over time it has become very competitive. Every retailer tries to target customers through email with deals. Subscribers have become accustomed to ignoring emails. Hence, emails need to be unique and creative to attract customer attention. One can drive conversions only if the attention of customers is captured.
2. Sending too many emails ruins the campaigns
Sending too many emails can ruin the campaigns if you are spamming the users without offering any value. It is your responsibility to ensure that your emails provide value while sending them out frequently.
3. Sending emails is enough to drive conversions
Another biggest misconception is that the marketers feel that sending emails will give them conversions. One can drive conversion only when the subscribers receive what they have signed up for. There is no formula to find out what your subscribers want. You need to follow their behavior.
4. Design is all that matters in an Email
Most marketers make this mistake. They focus more on design instead of paying attention to crafting the message. When it comes to email marketing, it’s not just the design that matters but the crucial message. Your email should send out your message clearly and convincingly, be it a promotional email or a welcoming email.
5. Short subject lines are better
The tactic of keeping the subject lines short is famous for various reasons. Marketers think that subject lines grab the subscriber’s attention quickly. Also, they work better. Although, they are not always better. One study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17%. Short subject lines can’t always convey your message. And if the subject line and email copy don’t match, the chances are high that the recipients may feel misled. However, longer subject lines tend to have the offer to explain what the reader can expect.
6. Don’t send marketing emails on weekends
Studies show the best day to send marketing emails is Tuesday, followed closely by Thursday and Wednesday. The weekend doesn’t seem like a good day to send out business emails. Although, that’s not the case. It’s not uncommon for business professionals to check their inboxes on the weekends. On the other hand, with few marketing emails going on Friday, Saturday, and Sunday, your email has a higher chance of standing out in a crowded inbox. Just send and test a few emails on the weekend to see how your audience responds.
Conclusion
Email marketing still works. Also, it plays an essential role in building relationships with customers. It also helps in converting and retaining them. Therefore, you need a clear vision and a detailed strategy for good results.
Email Marketing has one of the highest ROI marketing activities at 122%. GrowSmart‘s main key to generating that ROI is to focus on ensuring that email gets delivered, getting your email opened to generate engagement so that your prospect takes the action you’re asking for.
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