Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you in this series how to implement profitable strategies in your marketing career.
It has been said that “ what matters is not what you sell but how you promote it.” So, the secret to success lies within your marketing techniques. That’s why business owners need to develop skills that allow them to increase their products’ sales.
One of the most important skills you must have is reaching a lot of people quickly. To do this, you need to realize how powerful media is and how it can drastically increase your revenues.
– Link exchanges –
Link exchange is another way to increase your exposure for free. Let me explain. There are millions of websites out there, right? When someone is looking for a specific subject on the Internet, Search engines list the most relevant pages first.
For example, if the surfer types in the search bar the keyword real estate, the most optimized real estate related web sites are the ones which will appear first. There are thousands of web sites related to this subject competing for placement. You don’t want yours to appear on the 17th page, right? You want it to appear, if possible, on the first page.
Now, achieving that rank is hard. There are different tools you can use to improve your web pages optimization. I have already mentioned some of them. You see, one of the most important aspects you will have to take into consideration if you want to increase your site exposure is link popularity.
The more pages out there linking to your site, the more popular your site will be and the more visitors you will receive. You can increase your link popularity through link exchanges. You can go to certain web sites and arrange deals with other webmasters. You can post links on your web site to other web masters’ sites as long as they do the same thing with you.
This will be beneficial for both of you. Think of it as having business partners who can refer new clients to you daily while doing the same for them. The best thing is that it all happens automatically without either of you lifting a finger. The Internet takes care of it.
After the exchanges are completed, you will receive visitors from their web sites and receive visitors from yours. For example, let’s say you set up an online dating business to sell your dating magazine.
Using many of the advertising techniques described in this series, you can attract a lot of customers. Some of them will also be interested in some of the web pages you are linking to. So they will click on those links and visit those pages.
The same will happen to you. You will receive extra traffic from “ your Internet partners” which link to you. Furthermore, you can also achieve better rankings on the search engines if you have many websites linking to yours.
Some experienced marketers think that if you write articles, it won’t be necessary to exchange links. But some successful online business owners combine these and many other techniques to increase their exposure.
It can basically bring you extra traffic, which is good. It is delicious. For your convenience, I have provided below a list of link exchange web sites. Visit these sites and sign up with their programs if you are interested.
As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Summary:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you in this series how to implement profitable strategies in your marketing career.
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