And is having a logo really that important?
My answer to both of these questions is an emphatic YES!
A logo is a graphical or visual representation of your brand. Your brand is your business, product, or service and what it stands for. It’s whatever you are out in the marketplace selling.
Why do small businesses need a logo?
Why can’t they market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I’m sure you’ve pondered yourself at one time or another.
I believe ALL businesses should have a logo.
It would help if you had a graphic element that captures your business’s essence and communicates an idea to your prospects and customers. A mark that can lead the look and feel of all of your marketing materials.
You only have a split second to grab someone’s attention.
You need to make the most of that time. A good logo can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can’t afford a good logo
Let me assure you that is absolutely NOT the case. Look, I’ve been in the ad agency business for 20 years. I’ve worked with some of the most talented graphic artists and designers in the business during that time. But even I did not turn to them when I needed a logo for 10stepmarketing.
Why? I couldn’t. They were too expensive for my small business budget. So what did I do? I found a great alternative that’s inexpensive, fast, and good.
You can get a great logo for between $300 and $500 from a company called Logoworks. And, you’ll get a variety of logo designs to choose from, and you’ll have them within just a few days. Plus, you’ll get several rounds of revisions to ensure you are pleased with your final mark.
I like most about Logoworks because they require you to complete a creative direction worksheet that ensures their designs are strategically on target with your brand. This is KEY if you want your logo to be a good representation of your business. If anyone offers to design a logo for you without some form of creative brief or direction worksheet, don’t do it!
If you don’t have a logo, or if yours needs an overhaul, check out Logoworks.
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