New-Age Technologies on Marketing

image from The coming era of ‘on-demand’ marketing | McKinsey The world has continued to move towards a digital future over the years. Technology is a large and integral part of life today, with multiple factors driving and enabling this change. As customers grow increasingly tech-savvy, they demand fast and seamless digital experiences and expect immediate…

Why and How E-mail Viral Marketing Works

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to…