And is having a logo really that important?My answer to both of these questions is an emphatic YES! A logo is a graphical or visual representation of your brand. Your brand is your business, product, or service and what it stands for. It’s whatever you are out in the marketplace selling. Why do small businesses…
Learn how to turn your dream into a true money-making invention. Use these six tips to build a foundation for success in today’s competitive mass retail market. 1. Protect yourself. The first step to success is investing in protecting yourself. It can cost anywhere from $500 or even $10,000 to patent your idea, but it’s…
Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that? Dear Affiliate Manager,What tools are you providing to your affiliates? If it’s just a standard button or text link, you’re only doing half your job. Not only is it less productive for you to have a group of affiliates…
A New Law of Attraction Marketing Breakthrough collaborates with Magnetic Marketing Systems, launched by Sherm Mason. The System Attracts customers using The Law of Attraction, media known as The Secret. Cruise to Cash is the business Sherm Mason created this new marketing system for. The Law of Attraction Marketing System challenges EDC Gold, EDC Diamond,…
Conflict as a Catalyst Conflict is a fact of work life. It can be especially pronounced when the two parties involved see the world from different lenses, as is often the case with marketing and IT. Conflict can be the catalyst for creativity resulting in innovative, productive teams. It can also be the catalyst for…
VIRAL MARKETING Any discussion of viral marketing brings up two authors — Malcolm Gladwell, “The Tipping Point” and Seth Godin, “Unleashing the Idea Virus.” Really, these authors are incredible thinkers — you should seek out and buy their books, read them for yourself to get the most out of them. But I’m not so in…
Marketing is one of the main components of business which involves tangible goods and services. Of course, there are many other components involved in any business. No matter what processes a business involves, marketing will always be an important part of any business. Marketing is a process that is done to promote the goods after…
The main reason for the general fascination with brands is their ability to provide the consumers an extra value and what the product\service\company themselves can provide—a value that becomes the major motivation for consumers to desire the product. Everybody agrees about that, but from here on, it becomes foggy. First of all, what is this…
When creating a website, it does not matter your website’s size; you should include a comprehensive, text-based site map, with a link taking the visitor to every page with a short explanation of what each page offers. Not only are site maps useful for visitors looking for specific information on your site, but they are…
Business today does not happen based on chance. In fact, due to how insanely competitive businesses are these days, most start-ups don’t make it past their first year. For these and many more reasons, every business should have a solid business plan. A marketing plan includes numbers, facts, and objectives, but it is not primarily…
