And is having a logo that important? My answer to both of these questions is an emphatic YES! A logo is a graphic or visual representation of your brand. Your brand is your business, product, or service and what it stands for. It’s whatever you are out in the marketplace selling. Why do small businesses…
It’s a horrible word, isn’t it’.marketing? No, only joking; I mean ‘viral,’ of course. Mention viral, and one tends to think infection, illness, and disease — or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant; viral marketing is good! What is Viral Marketing? As the name suggests, it’s…
Promoting your small business on the internet is crucial in today’s world. The entrepreneur who ignores this gold mine of potential opportunity does so at his or her peril. There is too much to be gained through marketing on the internet and little to be lost. If your company is internet-based, to begin with, this…
Okay, you’re reading this because you want to make money online. You are fairly new to this, so you want some assistance. Well, you’re reading the right article. I will attempt to show you the basics of starting an online money-making venture as quickly as possible. The internet can be a bit overwhelming for a…
(opt-in) If you’re not sending your own personal email newsletter, you’re missing a huge opportunity. I don’t care if you’re an employee of a Fortune 500 company or a self-employed consultant. You MUST develop your own email newsletter. An eZine will allow you to build your relationship, credibility, and trust with the people that subscribe.…
9 Article Marketing Tips Article marketing can do a lot for your business. You have to know a few things, and here are some tips to help you out. First, you have to make sure that whatever you are writing about is relevant. If you know that your product could be beneficial, do some research…
I don’t know everything, and if I have learned one thing about doing business on the Internet, the more you learn, the more you don’t know. However, I have been doing business on the Internet since 1999, and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage…
Differentiate or Die! It would help if you Stood Out From the Pack. Don’t become another ‘me too’ option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price ‘ a tough arena to play in. 2. You Are in Two Businesses… The Business of…
Do you need to get more clients? Are you trying to get your first client? Is your marketing budget equivalent to the cost of a Happy Meal? The following tips and techniques are not by any means hidden secrets, but they are some of the most overlooked ways to market a small business today. Know…
8 Key Success Factors When Marketing Your Event When it comes to marketing your event, you have so much to think about. You have to think about who you want people to see the event and how it will be marketed for the public. When it comes to marketing your event, it is usually for…
