5 Surefire Tips For Effective Email Marketing

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates, and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy about the differences between spam and…

5 Easy Ways To Create Great Info Products

So you’ve decided to start publishing an e-newsletter, or you’d like to develop a Special Report as an added-value for your customers, or maybe you’ve even decided to teach a teleclass or a seminar as a way to bring prospects into your business. So now you have to decide what you’re going to write or…

Add Email To Your Marketing Mix

If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and are disappointed when it doesn’t live up to expectations. The plan does not have to be as long as War And Peace, but…