Article marketing focuses on article directories to expand reach and readability. Let’s take a closer look at how it can work for you and your online business venture.
Article marketing has emerged as one of the best ways to propagate your website online. This low cost and highly effective tool have made even Fortune 500 companies participate in their marketing campaigns. Today thousands of article directories freely accept articles from users.
Why it works
There are many reasons why even the big companies have turned to this fairly simple marketing tool. Most article directories accept article submissions free of cost. All you need to do is register and then start posting articles. It is also a great way to boost backlinks to your site. Usually, all such directories have a resource box to advertise your site and include a link back to the site. In this way, you can increase the number of hits to your site in a short time.
Trial and error
With article marketing, you can afford to make mistakes without incurring losses. Since article directories are free of cost, even if you submit the wrong article or place it in the wrong category, you can still improve on it and get better at it with trial and error. Thus this marketing tool provides a great way to avoid risk and still not spend a dime. This is unlike other high-cost alternatives like PPC or flash advertising, which need a lot of investment.
Choose your niche
With article marketing, you always have a choice to select the niche business segment of choice. Thus you could be focusing on a very select target segment which not many other providers have targeted. This way, you can submit your articles to article directories and generate interest and reaction in this segment. Since the segment will be relatively new and untapped, you can expect to become a domain leader very soon.
Authority
Once you start submitting your articles to article directories regularly, you can transform the way people perceive your website. The fact that you are writing on a set of topics related to a particular theme and niche makes people think of you as a subject matter expert of sorts. Thus people will turn to you for advice and recommendation when they need information on the same subject. Such article directories will allow you to establish yourself and your business as a domain expert over an extended period. What this means for your business are more customers and more sales.
Interesting topics
The kind of topics you write on can largely affect the popularity and sales of your business online. Usually, customers like to read informative articles that educate them. Thus topics that begin with ‘how to’ or ‘great tips’ or ’10 best ways’ etc., are bound to get you more attention. By submitting such articles to article directories, you can greatly enhance your site’s appeal and popularity online. Then the sky is the limit, and you can enjoy endless possibilities in your business.
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