AdSense publishers have often asked me this question: Why is it that some internet marketers can make $1000+ from one website …even a one-page website…while others can only earn peanuts from their websites? After all, they are all participating in the same AdSense publishing program!
I used to ask this same question, too, as I was researching the profitable models to earn Adsense income and wanted to get to the bottom of this matter.
In my research, I found two startling discoveries:
- Those earning more than 4 figures were either running sites based on autogenerated sites with a concept of “build, build and build,” or a pure content site infused with unique articles, or a mini-site of one-page based on an article that can be reprinted rights article or a private label right article emphasizing on a high pay keyword.
2. From the above 3 Adsense models, most of those claiming to earn more than $500 per website per month belonged to the one-page mini web site category.
In other words, the majority of those claiming to earn more than $500 per month per website from Adsense was running just a simple one-page website!
What was the secret of their amazing earning capacity for a one-page website, as compared to a web site of pure content with hundreds of pages indexed by the major search engines? What factor allows the one-page website to earn more than $500 per month in Adsense income?
While many factors can lead to this nature of the one-page mini-site success, I discovered that there was one COMMON FACTOR that stood out.
All the one-page mini site owners claim to run PPC (pay per click ) campaigns to drive traffic to their one-page mini-sites at low cost and earn the difference between their cost of the PPC campaign and the AdSense income derived from clicks from the traffic.
In other words, they arbitrage between an AdWords campaign and an Adsense campaign, making the difference in between.
Here is how it works in simple terms:
They create a one-page website using a reprint right article that they can get from an article depository, e.g., ezinearticles.com, goarticles.com, or write their unique article based on a keyword they use a private label right article.
They find a host of related keywords at low bids and run an Adwords campaign on those keywords and get traffic to their one-page website. If the PPC traffic were to click on a high-paying advertisement on their one-page website, they would secure a profit, which is the difference between the AdWord campaign’s cost and the payout from the AdSense click over some time.
By leveraging this difference, they could drop any campaign losing money for them, keeping those that break-even and letting those who turn out to be big winners continue their run.
It was the big winners that ran up massive profits for them and increased their AdSense income manifold.
So if you are an AdSense publisher, you may wish to explore this Adsense-AdWords arbitrage technique to turbo-boost your AdSense income.
One word of advice, though — research your technique well and know that PPC campaigns can chalk up pretty fast in terms of cost, and if the campaign is not working for you, drop it fast. Get familiar with the techniques of arbitraging and seek out knowledge and skills before you start your campaign. Then you will find success!
Summary:
Why was it that many owners of one-page websites in the Google Adsense Program were earning good profits every month? It was discovered that they employ a common technique called Adwords-Adsense Arbitrage in their one-page mini-website. By leveraging on low bid keywords on their one-page website, it was possible to drive traffic to their one-page website, get clicks on their high paying AdSense ads and make the difference between their AdWords and their AdSense campaigns.
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