5 Surefire Tips For Effective Email Marketing

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates, and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy about the differences between spam and…

5 Proven Ways To Waste Advertising Money

Yo-Yo Advertising My friend Dottie can precisely predict her sales peaks and plummets accurately…and no, she’s not into fortune-telling. Experience has proven that March, April, and May will bring a lot of money to her account, while September and January will put her in the slumps. Sound familiar? Have you too been caught in the…